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Insider tips from advertising psychology – part 2

The effects of advertising media can be massively increased with some basic methods. However, it is important that the principles and advertising psychology behind them are observed. Some of the most important methods and models are presented here in an easy-to-understand way. An experiment in advertising psychology In advertising psychology, scientific methods are used to

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Why corporate apparel makes sense …

Corporate Identity Motivate your employees to perform better with our help. The term “corporate identity” = the totality of company characteristics, together with the sub-term”corporate fashion” = custom-made clothing for companies, means that the motivation of employees can be significantly influenced by uniform work clothing. What manager or entrepreneur doesn’t want more performance in their

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Quality before quantity

The promotional item is noble, helpful and good. It was already known in ancient times that advertising works. Back then, market shouters provided the “branding” and somehow, to this day, the question arises whether advertising really always has to shout at you. Or does a more charming style also apply? If you want to present

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Red? Green? Blue? – Colors & their effect

Green, red, blue – these basic colors appear in almost every commercial and on most posters. When you think of “Coca-cola”, you immediately think of the red logo. It’s similar with brands like Milka – you automatically associate them with the color purple. There is a specific reason why this is so: every color triggers

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New Laser Speedy 400

New Laser Speedy 400 Since a few weeks we have extended our production with the laser Speedy 400 and could already achieve very great laser engraving results. You too can benefit from the advantages of our Speedy 400: Also for your contract work Larger machining area up to 1000 x 610 mm Application also for

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Our contribution to climate protection

Since September 2017, we are officially a Climate Alliance company. This means that our measures such as the use of solar energy or pellet heating are now officially recognized. It is not a matter of course to be allowed to use this seal of quality. We are consistently continuing our path towards regionality and sustainability

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How advertising materials work with customers

A promotional product communicates via sensory signals, which primarily have an unconscious and emotional effect. An ideal basis for attracting attention and sympathy. Moreover, promotional products can appeal to all the senses – a silver bullet for subconsciously triggering emotions and persuading. A predominant advantage of promotional products Advertising that is not perceived and whose

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Promotional items & their purposes

The sense of promotional gifts Whether it’s a ballpoint pen or something more unusual, a self-cleaning tablet case, they all pursue the same goal: to be remembered by the customer. Nowadays, hardly any company can afford to do without promotional gifts due to the constant influence of advertising. Whoever invests so much money then also

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Employees – motivation made easy

The positive effect of encouragement has been proven. This is because motivated and praised employees set themselves higher goals, feel more committed, and in some cases even assume they have better skills, which in turn improves their performance. The bottom line is: an ambitious team is the be-all and end-all of a successful company.But how

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