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Category: Advertising & Marketing


Graphic tips, how to design a banner

Are you interested in an excellent solution for your company’s advertising presence? Do it yourself is also your favorite motto? Then you will find valuable impulses in this article to design your advertising banner or RollUp in such a way that it appeals to people emotionally in a positive way and thus captivates them. You’re

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Mit einem Online Shop zur optimalen Kundenbindung

With an online store for optimal customer loyalty

For entrepreneurs, retaining existing customers and attracting new ones is part of their daily work. In addition to healthy productivity, creativity is an important factor in ensuring that the customer base develops into a tribe and grows permanently. Larger concepts are just as important as small, fine IDEAS. Lovely promotional items and intelligently used advertising

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Was ist ein Rollup

What is a rollup?

The world of advertising technology is diverse. For you, this has the great advantage that there is a suitable advertising medium for a wide variety of situations. But which system is the best choice when much more flexibility is required in terms of possible uses or situations? In this case, a rollup type display is

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The advantages of gifting for companies

An employee gift is a great idea, it will show your employees that you appreciate their work and the person behind it yourself. This gesture makes an employee feel more rooted to the company, which not only increases well-being, but also motivation and work performance. Employee gifts can also provide tax benefits. Small gifts attract

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Die Geschichte der Werbemittel

The history of advertising media

Advertising media of antiquity Since its first beginnings in ancient times, the best-known advertising technique was word of mouth. Renowned archaeologists have found a clay tablet in Babylon, dated 3000 BC, with the inscription of a cobbler, a scribe and a seller of ointments. Already in Pompeii, advertising messages and political posters were found in

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Kundengewinnung - Geschenk wird überreicht

Customer acquisition

Promotional items as discreet marketing Attracting customers, building image and making profits are considered the main challenges of business managers and marketing managers. Those who communicate with high-quality promotional items advertise in an unobtrusive way, offer customers added value and build a credible image. Companies essentially all pursue one goal, namely to reach customers and

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The importance of graphics and logo

Emotionally charge your brand Anyone who takes over a company or even sets up a company themselves knows the importance of corporate identity. The brand should be present in people’s minds in the long term. For example, we don’t just think of lemonade when we feel like a Coke. Coca-Cola is stored in people’s minds

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Trade fairs – hub around your products

Present your company with innovative and affordable promotional gifts that visitors will remember at any trade show. Corporate identity with a coherent appearance is ensured by corporate clothing and NFC communication technology in promotional items. A trade fair is a popular event for many companies to present their goods and services. Companies as well as

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Insider tips from advertising psychology – part 2

The effects of advertising media can be massively increased with some basic methods. However, it is important that the principles and advertising psychology behind them are observed. Some of the most important methods and models are presented here in an easy-to-understand way. An experiment in advertising psychology In advertising psychology, scientific methods are used to

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