Dive with us into the world of advertising psychology. Learn what exactly is behind advertising psychology and how it can work for your company in everyday life.
What is advertising psychology, anyway?
Advertising psychology studies the effect of advertising on the experience and behavior of the potential buyer. These include, for example, effects on purchase motives and on purchase decision processes.
Nowadays, everyone is permanently surrounded by advertising. Some of them appeal to us, others don’t. However, they all have the same purpose, to influence our opinion of a particular product and increase our desire to own it.
The attention of people is limited in principle. This limited attention is matched by more than 3,000 pieces of advertising information per day for adults. Which in turn leads to immense information overload, making it increasingly difficult for companies to properly market their messages.
Advertising Effect Model
An important example of how advertising works is the well-known AIDA model. AIDA is an abbreviation for an advertising effect principle. This stage model consists of four phases, which the customer should go through and which should ultimately lead to their purchase decision.
AIDA stands for the English terms
- Attention(attention is aroused)
- Interest(interest of the customer is aroused)
- Desire(desire to possess is triggered) and
- Action(customer buys the product).
How to build customer loyalty for the long term through promotional products
Since Ebets is an expert in this field through consulting services in the field of advertising psychology, they will now learn an important tip on how to influence customer loyalty with promotional items.
Keeping customers loyal to a company for the long term is very difficult these days. An increasingly critical generation is growing up that likes to compare, which is easily possible in the age of the Internet. The most appealing offers are sought after, so there is little reluctance to switch to the competition. It is therefore all the more important to attract new customers and continue to satisfy existing ones.
Imagine the following situation: A customer receives a high-quality practical promotional item as a gift. This gift is especially pleased the customer, because it was free, has a high functionality and can be integrated into everyday life. The product satisfies the customer, which in turn has a positive effect on the advertising company, thus creating customer loyalty with a long-term effect.
To achieve this effect, it is particularly important to use high-quality promotional items that last a long time and are really useful. After all, if the product is defective and of low quality, the negative image logically falls on the company.
In order to be able to successfully market one’s brand or company, it is of great importance to use the advantages of advertising psychology and to apply them correctly.
You will learn more tips on this topic in the next series of “Insider tips from advertising psychology”.